The market is dominated by the big boys (or girls), Estee Lauder, Clinique, L'Oreal but to name a few. The market is crowded and despite the credit crunch, buyers are still willing to spend. So how can a one differentiate oneself?
By offering a unique product. Something special and unique with miraculous properties...
We have a Norwegian company, Bioforskning, synthesising a compound found in sperm and claiming the resulting concoction is the ultimate new wrinkle-busting antioxidant or the (not-cheap) offering from SkinScience (now we know how those porn stars stay young and it's free too!)
Or the offering from SkinMedica, its TNS Recovery Complex is formulated with harvested foreskin cells.
For an organic feel, how about a bird-poo facial tested by Japanese geishas since the 18th century?
Thank you MSN!